Q1. Background information of 7-11

Seven-Eleven Japan Co., Ltd. (7-11) is an international brand that spreads more than 10 counties and owns more than fifty-thousand chain stores. You can browse the huge network below.

7-11 found on November 20, 1973. Up to early 2013, it has recruited more 6,000 employees. 7-Eleven, Inc. , SEVEN-ELEVEN(HAWAII), INC. , SEVEN-ELEVEN(BEIJING)CO.,LTD. , SEVEN-ELEVEN(CHINA) INVESTMENT CO., LTD. , SEVEN-ELEVEN(CHENGDU) CO., LTD. and Seven-Meal Service Co.,Ltd. are the major subsidiaries of 7-11.

Although 7-11 is an international brand, it associated with various styles and became localized to provide different kinds of services and products vary country by country. Say in Hong Kong, the size of 7-11 store seems smaller than that of Japan. However, it would provide products favorable to HongKongers, just like the fish meat shaomai, barbecued pork buns and some contonese restaurant’s style lunchboxes.

On the other hand, we can see some different products are offered in Shanghai.

The own brand drinks for 7-11.

The below products are found in Japan.

In fact, 7-11 applies the competitive strategy to provide a high-availability of diverse products with reasonable price and quality. To take advantages of high market share, 7-11 engaged to open convenirnt stores with high density. These convenient stores are combined with both the own and franchisee stores.

source:
http://www.sej.co.jp/company/en/g_stores.html

http://www.7-11.com.tw/shanghai/page02.htm
http://www.sej.co.jp/index.html