Yakult (orginal flavor) Yakult Yakult Tea
(high fibre and low sugar) (drink during having meal)
Total has around 2000 Yakults' bottle1. In HK, Yakult only have one to two products. Will Yakult consider using its unique existing technology to diversify itself and expand the market? For example, adding new product lines to sell related healthy products such as yogurt or Yakult sweet or others.
It’s because Hong Kong does not have enough place to produce more
production line as we all know Hong Kong’s land are limited so that Yakult only
can product two products.
2. From the news of HKET,
nutritionists claim that even a light Yakult contain more sugar than a Coke.
Facing the criticism and challenges, how do Yakult deal with the negative
public opinion?
It is not doubt that Yakult contain many sugar and it also affected
the sales amount but it is necessary to add in sugar since the acid bacteria
must need sugar to be their food to maintain their life so that it is a must to
add in sugar. However, Yakult spread this message to public to explain the
facts to public. Now the sales amount is being controlled.
They always do the survey to predict the demand of sales. Since
Yakult just only can drink within one month, the product will be deposed after
one month so that the prediction of the demand is needed.
5. To deal with the large
demand in mainland China, what is the reason for Yakult not to build up the
sales network in China?
Yakult has already had some production plant in Guangzhou, Tianjin
etc. There isn’t any intention to move out the plant because Hong Kong’s
product supply for Hong Kong and Macau. And the delivery time are also
important for delivery product since it can’t store for a long time so they
should send Yakult to market as soon as they can.
6. It is observed that the
rumor to Yakult products in China such as preventing cancers, whitening faces
leading to the rising demand on Yakult? Are there any benefits and drawbacks
caused by the rumor? Are there any follow up actions to deal with this rumor?
It is doubtless that the Chinese purchase large dose of Yakult products in Hong Kong due to the rumor. The rising demand gives high productivity for Yakult. However, the rumor is not true. So, Yakult would hold some company visits to tell the visitors the truth. Meanwhile, the visit would help people to know more about the benefits of Yakult products.
It is doubtless that the Chinese purchase large dose of Yakult products in Hong Kong due to the rumor. The rising demand gives high productivity for Yakult. However, the rumor is not true. So, Yakult would hold some company visits to tell the visitors the truth. Meanwhile, the visit would help people to know more about the benefits of Yakult products.
Different products of Yakult
Two cute doll for decoration in factory
different country's Yakult
souvenirs of visiting Yakult's factory in Tai Po( file & key ring)
After visited Yakult's factory, we understood more the process of producing Yakult and history of Yakult. They explained the history and the invention of Yakult. Then introduce Yakult's ingredient and the advantages of drinking it. Also we had tasted their products immediately. We could see the process of producing Yakult. That was funny since we could see how the Yakult bottle produce (it works 24 hours), second filling in Yakult, use machines to cover the opening, then packing and checking are also needed. Finally was sorting and packing all Yakult to deliver to the market. This products need to distribute to local and Macau. We can understand the whole supply chain of Yakult and the logistic about deliver the product.
reference
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